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Lawrence Comras |
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Green Home President and CEO
Lawrence Axil Comras is the founder and CEO of Greenhome.com. Founded in 1999, Green Home has come to be known as one of the most trusted and popular online resources for environmentally friendly goods and services. Mr. Comras is a highly-sought conference and events speaker on greening the built environment, and also leads Heal Your Home workshops that focus on the home as the spark for personal and social change.
Greenhome.com, recently featured on NBC's The Today Show, is #1 on Google when you search for "green products" or "environmental products" and is the only green e-commerce site ever nominated for a Webby Award. Green Home has also been recognized by both Environmental Defense and Earth Charter USA for its rigorous Product Approval Policy, and is the selected greening partner for several events, including the prestigious Always On conferences. Lawrence Comras was one of the first environmentalists to practice "greening," and his pioneering use of the term has led to Green Home being referenced in Wikipedia as the example of greening.
Mr. Comras has addressed U.S. and international audiences at several prominent institutions and conferences, including Go Green Expo, the University of California's Education for Sustainable Living Program, Hong Kong Polytechnic University, Fox News, Solfest, and several others. He has also lectured on technology and the environmental movement at M.I.T. and LOHAS, and has written articles on the intersection of technology and ecology for the Los Angeles Times.
From 1996-1997, Mr. Comras served as sustainability consultant and special advisor to three Paul Allen companies: Interval Research Corporation, Storyopolis, and Vulcan Ventures. From 1991 to 1996, Mr. Comras served as Product Manager for Broderbund Software, and was responsible for creating some of the most successful consumer software of the 1990s, including the Kid Pix and Print Shop family of products. From 1990 to 1991, Mr. Comras served as Director of "Eyes on Earth," a scientific visualization company that developed and marketed the GeoSphere, the first cloud-free photograph of the complete Earth - an image featured on the cover of Al Gore's book Earth in the Balance.
From 1988 to 1990, Mr. Comras designed and held workshops on a proposed interactive environmental theme park called G.A.I.A., Globally Aware Information Architecture for the Gateway Pacific Foundation, whose members included Apple Computer, LucasFilm, and National Geographic. From 1987 to 1988, Mr. Comras led a development team at Interactive Production Associates to create the first multimedia CD-ROM for the consumer market. The award-winning program, Tell Me Why, featured an interactive environmental museum for children.
Prior to entering the technology sector, Mr. Comras worked in the entertainment industry, first as assistant to the head of the Television Department at the William Morris Agency, and then on various motion pictures as a Sound Engineer in Hollywood.
He holds a B.A. in Philosophy from Wesleyan University.
Why I love Green Home: "Consumerism is one of the primary forces harming the world but it's also a force that can help save it. When we recognize this enigma and respond by buying well-designed, environmentally superior products, we can all make a difference in our own lives and beyond."
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Rebecca Forster |
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Green Home Director of Product Procurement
A lifelong green enthusiast, Rebecca joins the Green Home team with a background in economics, market and consumer research, and client relations.
Most recently, Rebecca worked as the Associate Manager of Consumer Strategies for Carat in New York, where she analyzed market and consumer behavior for national clients such as Reebok, Revlon, and Alberto Culver's VO5. As editor of Moving Forward, Carat's proprietary newsletter that provided insight into the current economic situation, the media/advertising industry and consumer trends, she was able to examine how consumers feel and respond to companies joining the green movement, and what mediums were the best ways to communicate an environmental message. She was also part of the research team that helped Carat win new national business accounts, such as Outback Steakhouse.
Rebecca started her career at OMD, where she worked on Johnson & Johnson's Neutrogena account as a media planner. In addition to analyzing spending trends, overall category sales, and competitive behavior within the beauty category for Neutrogena, she managed the relationships between media contacts, media buyers, creative associates, and the client.
A California native, Rebecca initially moved to the east coast to follow her passion for Art at Vassar College, where she double majored in Art History and Economics. She complimented her ivy league education with a semester studying at University College London, and won the Ruth Gillette Hutchinson Prize for excellence in a paper on economic history for her thesis "Advertising and Market Concentration". She moved to San Francisco after spending the summer of '08 working on an organic orchard in New Zealand and successfully completing the 2008 Long Beach Marathon.
Why I love Green Home: "Walking into the Green Home office space I am reminded on a daily basis how small efforts can make big changes. As we look to change the way we are living on a global level, I am truly inspired by the Green Home staff, our partners, and customers who are all focused on creating big change one small step at a time."
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Gabriel Grilli |
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Green Home Marketing & Social Media Consultant
Gabriel has been a part of the Green Home team since July 2007, and he has served various capacities within the organization during his tenure, including operations and customer service, creative site content, marketing and public relations, supplier relations, human resourcing, and physical plant management. He currently manages Green Home's Affiliate Program, serves as creative content editor, and consults on marketing projects and strategic partnerships.
Prior to Green Home, Gabriel worked in New York City for several Fortune 500 companies including Citigroup, Legg Mason Partners, and American Express in a wide range of administrative capacities. His experience encompasses managing strategic marketing initiatives, designing creative copy for public relations and marketing materials/presentations, employee and vendor relations, executive assistance, special events, and operations and project management.
In addition, Gabriel possesses over fifteen years of experience as a theatre and film director, actor, teacher and administrator. He was the Artistic Director and founder of the off-off Broadway theatre company Venus Fly Trap, and has worked with companies such as the Stage Directors and Choreographers Foundation, the Old Globe Theatre, Syracuse Stage, and Geva Theatre. Gabriel is the author of five produced plays, and holds a Master of Fine Arts in Directing from Pennsylvania State University, and a Bachelor of Fine Arts in Acting from Hofstra University. He is active in the San Francisco Bay area as an actor, director, and instructor.
Why I love Green Home: "It's a great feeling to be part of a company that is addressing the central issue of our age - the environment - by encouraging consumers to make the little changes that can help the earth, and humanity, in a big way!"
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C. Dennis Crosby |
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Green Home Vice President - Finance
Dennis brings over two decades of collective accounting, finance and strategic development experience to the Green Home team. Dennis began his career in retail banking, gradually moving toward corporate accounting and finance over the next several years. He was a member of the engagement team for the Well Fargo-First Interstate Bank merger accounting systems integration and data migration project in 1997. In 1999 Dennis was a founding member of The Sagax Group, LLC, a firm offering boutique financial services to early-stage technology companies seeking assistance in strategic planning, equity and debt financing and risk analysis. He continued to work with the partners at Sagax while also serving as a free-lance consultant to several San Francisco Bay Area companies including a six-year tenure as controller for FuseGlobal Partners, Inc., a company providing technical and functional consultants for large-scale ERP implementations at Fortune 1000 companies and government agencies - primarily SAP and PeopleSoft projects.
Dennis is an ardent supporter of green sciences and the continuing development of sustainable, eco-friendly technologies. He viewed the opportunity to join Green Home as an extraordinary one too remarkable to pass up. "I saw a chance to bring my unique blend of skill sets to a company as forward-looking as Green Home in a way that allows me to align my business goals with my ecological principles."
Dennis is a native of greater San Francisco and enjoys being an active member of several community organizations including volunteering as a certified environmental hazard clean-up worker, and as a trainer/educator with the San Francisco SPCA.
Why I love Green Home: "Work is a part of life and life is very much about goals. It's not
only about achieving them, but more importantly it's about creating and pursuing them diligently with a sense of purpose. At the end of each day, I ask myself one question: what did I do today to make the world just a little better than it was this morning? If your job prevents you from answering in the positive, you're in the wrong job. Being a member of the Green Home team, and a Green Home consumer, I never suffer from a lack of positive answers to that question."
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Jennifer Stinnett |
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Green Home Web Designer
Jennifer moved to San Francisco in 2004 from Boulder, CO where she received a B.F.A. in Fine Arts and Dance from the University of Colorado. In 2002 she spent 6 months studying and traveling in West Africa where she volunteered at The West African Research Center, which provided education and medical facilities to those in need. After graduation she worked at the Boulder Museum of Contemporary Art, had several shows of her own work at various galleries, and created a successful portraiture business. In 2003 she joined Free the Bears, an Australian non-profit, to work with their chapter in Cambodia. Living in Phnom Penh for several months, she did graphic design for the organization including t-shirts, business collateral, and educational materials and billboards for the wildlife sanctuary. Her job there also included administrative support, being a liaison between the organization and the Cambodian government, and feeding, walking and monitoring the Sun Bear cubs.
Prior to her time in Colorado Jennifer lived all over the United States and Europe. She has performed with professional modern dance and ballet companies in Cleveland, OH and London, England where she attended a performing arts high school.
Since living in San Francisco Jennifer has worked in various capacities as an artist, as well as curating and installing shows, and handling membership sales at the Michaela Gallery and SFMOMA. During this time she also studied at Learnit School for Computer Technology in graphic and web design. She has done print and web design projects of all sorts including book covers, dvd covers, flyers, travel books, business cards, album covers, and websites with an overall focus on working for socially or environmentally conscious companies, artists, and non-profits. Some of her clients have included ICLEI (Local Governments for Sustainability), Sunset Neighborhood Beacon Center, Cool Mayors for Climate Change, National Conversation on Climate Action, Touch.nology, Emily Martens (author), Alicia Marie (performance artist), Deep Focus Films, 3.6.75 Design, Patch (recording artist), Karmatics, and Days With Zahrah, among others.
Jennifer joined Green Home in 2007 and has been endeavoring to help the company make more accessible green products and information through the medium of web design ever since. She enjoys knowing that by working for Green Home her time and energy are going towards a positive end.
Why I love Green Home: "Working at Green Home for me is about using my artistic and technical skills for a company that sees the bigger picture and aims at making sustainable living more attainable to us all. "What's the use of a house if you haven't got a tolerable planet to put it on?" - Henry David Thoreau
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Mark Torrance |
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Green Home acting CTO
Mark has provided technical leadership in CEO or CTO roles for several startup companies over the past 20 years.
As founder and CEO of Vinq.com in 2003, Mark helped Stanford University, SRI International, Robert Wood Johnson Foundation, Fannie Mae Foundation and other institutions create innovative web applications in the areas of content management, demographic mapping, web-based "smart e-mail", and e-commerce. As CTO at Knowmadic, Inc. from 2001 to 2003, Mark created a new line of products that enabled web scraping, business process automation, and live data feeds into Microsoft Excel.
Mark got his start by founding StockMaster.com while pursuing his PhD. in EECS at the MIT Artificial Intelligence Laboratory.
Why I love Green Home: "I've devoted my career to working on web projects that affect many people. None of those projects has the potential for so much positive impact as Green Home. I'm incredibly impressed with this team, and excited to be a part of it!"
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Josh Dorf |
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Green Home Board Member
Josh has extensive experience in the specialty food industry coupled with start-up, entrepreneurial and management experience. Josh graduated from the University of Wisconsin in Madison in 1992 (B.S. Major: History of Science- Biomedical Sciences with a Certificate in Environmental Studies) and went to work in The Netherlands at the Institute for Public Health and Environment. Josh researched and published a book for them on meta-information of European environmental data sets. In 1994, Josh went to work for the largest gourmet food distributor in the Western US, A-1 International Foods in Los Angeles (Tree of Life / Gourmet Award purchased A-1 International Foods in 1999). Josh spent 3 years re-engineering the major business units and developing their first EDI program.
By 1997, Josh formed his own company, WiredWarehouse, with the focus on connecting front-end web applications to back-end business systems. Ultimately he joined WineShopper.com where he was in charge of integrating the nation's largest wine and spirit wholesalers into the WineShopper system. Afterwards, he joined Parachute, first as a consultant to the VC on the business plan they had written and ultimately as the first employee. He defined the systems architecture of the business and managed the full lifecycle development of many varied systems including Warehouse Management Systems, Order Management Systems and the technologies to integrate business systems. In 2002, he formed JOG Distribution, Inc. to purchase the Stone-Buhr brand from Unilever/Bestfoods. He currently is the President and CEO of JOG Distribution, Inc.
Mr. Dorf was recently featured in a story on green business in the New York Times:
http://www.nytimes.com/2009/03/28/technology/internet/28farmer.html?_r=1&scp=10&sq=dorf&st=cse
Why I love Green Home: "I love Green Home for being the best and longest serving web site true to it's mission of providing quality green products to the average Joe!"
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Jonathan Steuer |
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Green Home Board Member
Jonathan Steuer is an online pioneer and entrepreneur, groundbreaking media researcher, experienced consultant, and a renowned thought leader in media and technology.
From 2005 through 2008, Jonathan served as Vice President & General Manager of the Media / Entertainment / Technology group at Iconoculture Inc. Jonathan provided advisory services based on observational consumer research to clients including Fortune 1000 companies and major advertising agencies. His coverage included current trends in the media, technology, mobile, online/social media, and consumer electronics industries, as well as consumer perceptions, values, behaviors, and attitudes both within and outside the media and technology sector.
In 2003, Jonathan founded Anonymous Media Research, a company focused on developing new measurement methods and technologies to address the on-demand media viewing patterns that have become the norm among media viewers.
As an independent consultant, entrepreneur, and as a senior strategist at Scient from 1998-2001, Jonathan has provided strategic and operational consulting for various clients since 1993. His core expertise is in business strategy definition, business requirements gathering, technology and design scoping, and organizational development. Among his past projects, he has assisted with the launch or relaunch of Internet-based media and travel industry clients including Hotwired (1994), CNET (1995), Priceline (1997), Netscape (1997-1998), ZDTV (now G4/TechTV) (1998), and Walt Disney Parks & Resorts Online (2002-2003).
Jonathan received his Ph.D. in Communication Theory and Research from Stanford University, and an A.B. in Philosophy from Harvard University.
Jonathan Steuer Wikipedia link: http://en.wikipedia.org/wiki/Jonathan_Steuer
Why I love Green Home: "Green Home has survived and thrived by helping people and the planet
to survive and thrive. Green Home has cut through the greenwashing hype since before it was invented by providing honest and practical advice to help normal folks understand how to make a difference."
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Tony Lin, Accounting Intern
Peiyun Xie (Shane), Accounting Intern
David Wong, Accounting Intern
Julyana Wang, Accounting Intern
Kathleen Delongchamp, Business Development Intern
Max Harris, Business Development Intern
Erica Lee, Business Development Intern
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Our Product Approval Policy
Green Home Director of Operations